The AI "Yes Ladder" – How Small Agreements Lead to Big Conversions. The AI Disruption Report #5

One of the most powerful persuasion techniques is the Yes Ladder—getting people to say yes to small commitments before asking for a bigger one.

🔹 Why it works: Each small agreement builds momentum, making it easier for them to say yes to a bigger decision later. This technique is widely used in marketing, sales, and even AI-driven user experiences.

🔹 How AI can implement it:

Offer a free AI-powered report or industry trend analysis (small yes). Ask them to try a personalized AI-generated recommendation (medium yes). Then, introduce your paid AI implementation guide or service (big yes).

Every yes reduces friction for the next one—turning cold prospects into committed buyers effortlessly. 🚀